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Unique end-to-end solutions the catalyst for client competitiveness

At Imperial, we improve our clients’ competitiveness through customising our experience in outsourced value chain management.  Our diverse experience and expansive capabilities extend from procurement to brand activation, and include all the logistics services in between.  As a result, Imperial Logistics is the only company that can take materials and products from their original source - via manufacturing - to the end-consumer point of sale. “Get me there; sell my product; build my brand” is the way we describe our integrated, end-to-end value proposition.

Our strategy is fortified by our position as a leading distributor of FMCGpharma, liquor, tobacco and general merchandise products - through which Imperial has the unique capability to “sell my product”.  The strategy is further augmented in the brand conscious African market by our brand activation services - the capability to “build my brand” which provide the ability to “pull’ products through the value chain to the end consumer.  We accordingly have a proud track record of building the brands of our consumer products and automotive principals.  

Imperial’s distributor capabilities, strengthened with order-to-cash and merchandising services, are combined with brand activation and promotion capabilities to offer demand-driven route-to-market solutions to leading consumer brand owners. With a focus on “feet on the ground”, we have the ability to add significant value to our clients’ brands - whilst contributing to employment creation, training and skills development across Africa.

These demand-driven route-to-market solutions capabilities complement the more traditional logistics services of transport and distribution, which remain at the core of Imperial’s outsourcing services and represent the “get me there” part of our value proposition.  Imperial began over 35 years ago, providing transportation services with a fleet of trucks and it is still the largest transportation company in southern Africa. Today we own more than 5 500 vehicles.We remain proud of this achievement and transportation continues to be a key part of our business. 

We are also the premier warehousing and distribution company in sub-Saharan Africa – running our own dedicated warehouses, operating warehouses on behalf of clients and offering multi-principal warehousing. The last of these offers huge synergies to customers as they reap the benefits of scale.  As our clients increasingly take control of their inbound supply chains, we are further expanding these service offerings to include inbound supply chain management. 

Imperial also provides leading logistics and supply chain management services not based primarily on physical assets. Leveraging people, processes and technology capabilities, managed logistics services apply a thorough understanding of clients’ logistics needs to activate a combination of Imperial-owned and dedicated contracted assets with specific focus on innovation - as well as multiple transport modes to service these in an optimal way.

Similarly, Imperial provides professional integration services, offering clients holistic, value-driven solutions ranging from design, through implementation to managed services.We provide advisory, technology, people enablement and business processes outsourcing services; with the latter leveraging established operations planning, distribution, synchronized assembly and procurement capabilities.