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Consumer Demand and Brand Activation

At Imperial Logistics, we don’t just move products, we also build brands.

Brand activation – is an integral part of our comprehensive service offering.

Utilising an innovative and highly successful business model, and supported by a national field force of full-time employees, we have transformed brand consulting in the retail landscape. A key differentiator is our ability to effectively influence not just consumers, but also the trade and shoppers in-store. We offer a unique mix of trade and shopper focus in our brand activation strategies.

Our experience and expertise also extends to Africa’s increasingly important informal market sector, in which we are able to design your distribution network, and task our knowledgeable and experienced field personnel with getting your product to informal traders, and from there, into shoppers’ homes.

A vital element of our successful business model is our commitment to providing staff that understand the importance of brand knowledge and brand activation, and have the necessary skill to interact and communicate with consumers of fast moving consumer goods, products, brands and services.

Leading international clients like Reckitt Benckiser, Red Bull, Revlon and Blackberry have entrusted us with their brands, and today we interact with 4 864 shoppers daily through 71 permanently placed brand consultants who service 76 stores nationwide. In the pharmaceutical sector, we reach 3 654 shoppers daily, through our specialist “pharma channel” field consultants. Our trade education offering covers 1 853 stores. In the events component of our consumer conversion service offering we have set up and managed events attended by up to 240 000 people.

In addition to our permanent brand consulting, Imperial Logistics also has the capacity to provide tactical interventions.

We have coined the term “Edu-convert” to describe the effective mix of education and consumer conversion that we utilise, to ensure that our clients always gain a measurable competitive advantage and a positive return on investment.

If you are looking for a brand activation company to build your brand, contact Imperial Logistics today.